McCain began the campaign as the apparent frontrunner among Republicans, with a strategy of appearing as the establishment, inevitable candidate; his campaign website featured an Associated Press article describing him as “[a] political celebrity”. He made substantial overtures towards elements of the Republican base that had resisted his 2000 insurgency campaign. However, he soon fell behind in polls and fundraising; by July 2007 his campaign was forced to restructure its size and operations. The tide of Republican sentiment against immigration reform legislation he sponsored also led to the erosion of his lead.
Democrats need to pick their chins up off of the floor. If Republicans win, things will get worse. It really is that simple.